Barista SchoolIreland
For coffee businesses and their teams

Latte art your whole team can pour.

Short lessons, quick drills on real shifts, and feedback on every pour from Barista School Ireland. Your staff film a pour on their phone, and we tell them exactly what to fix.

Customers will pay 11–13% more for the same coffee when it has great latte art. See the research

Up to 5 staffFeedback on every pourCancel any time (terms apply)€39a month per business, all in

Founding offer: your first month is just €9.99, then €39 a month.

Get my founding place Try the demoLimited to 20 founding businesses

6levels, milk to service ready
24short lessons
36drills for real shifts
12monthly team challenges a year
€7.80a person a month, with a team of 5
Why great latte art pays

Your customers judge your coffee before they taste it

Before they smell it or sip it, they see it. In a study by the University of Oxford and a UK barista champion, customers were willing to pay 11–13% more for the same coffee when it had latte art. On a €4 flat white, that’s about 45–50c of value they see in every cup. Great latte art tells them care went into it, before the first sip.

Source: Van Doorn et al., Journal of Sensory Studies, 2015

11–13%more that customers are willing to pay for the same coffee with latte art
How it works

Five to ten minutes a shift

  1. 01Add your team

    Up to 5 staff per business. They sign in on their phone, no passwords.

  2. 02Practise on shift

    5-10 minutes: a short lesson, a drill, then film one pour.

  3. 03Get feedback, level up

    Every pour gets a score and the one thing to fix next. You see everyone’s progress.

Try it here

See what your team sees

An interactive demo with example data. Nothing you tap is sent anywhere.

Demo
9:41
The course

From the milk to a rosetta in a rush

Six levels. Each one has four short lessons, six drills for real shifts, a quiz and a pour test. A level opens once the last one is passed, so nobody skips the basics.

  • Milk that pours like wet paint
  • The heart
  • Stacked tulip
  • Rosetta
  • Five in a row, on any cup and oat milk
  • Pouring well in a rush
New Starter TrackTwo weeks, ten short sessions: milk, your drink sizes, the cleaning routine and a first heart. For anyone new to your bar.
A team challenge every monthA new design to master together, with a badge when the team hits the target.
A standards check every quarterThe whole team pours the same drinks, so you can see your team’s standard improve.
For owners and managers

See who’s improving

  • A team dashboardWho’s practising, who’s improving, who needs a nudge, with a 12-week chart and a report you can download.
  • A Monday emailLast week’s practice and the best pour.
  • A BSI Latte Art CertificateFor each person who finishes, checked by a Barista School Ireland trainer.
  • Ollie, your barista coachYour team can ask a question any time and get an answer from our course, straight away.
Your numbers

What training your team costs

Latte Art Academy€13 a person a month€39 a month for the team. Practice happens on shift, on drinks you’re already making.
A one-day workshop for each of them€0Course fee plus a day’s pay off the bar, once. Great for a fresh start, with no feedback afterwards.

And the upside: customers will pay 11–13% more for coffee with latte art. With 100 coffees a day, that’s about €45 a day in value your customers see.

Uses our Saturday Barista Workshop price (€159) and an 8-hour day. Members get €20 off the workshop too.

Compared

How teams learn latte art today

What you getShowing them yourselfVideos onlineA one-day workshopLatte Art Academy
Feedback on their own poursWhen you’re freeNoOn the dayEvery pour
A step-by-step pathDepends on youNoOne day6 levels
Fits into shiftsYesYesA day off the bar5-10 minutes
You see who’s improvingIf you watchNoNoDashboard and Monday email
New staff trained for youNoNoIf you book them inNew Starter Track
CertificateNoNoYesYes, trainer-checked
CostYour timeFree€159 a person€39 a month, up to 5 staff

Get my founding place

Limited to 20 founding places.

We invite businesses in the order they join. When it’s your turn you’ll have 72 hours to claim your place before it goes to the next business.

Questions

Good to know

Do my staff need any equipment?

Just your espresso machine, milk jugs and a phone.

Can my team ask questions?

Yes. Ollie is in the app: ask about milk, pouring, a design that isn’t working or what to practise next, and get an answer straight away, based on our course. Owners can ask Ollie about training the team too.

What happens to the videos?

Only a few still images from each pour are kept, for 90 days, to track progress. Full videos never leave the phone.

Can I join on my own?

Yes. Lots of baristas join just for themselves: the price is the same, €39 a month (founding members pay €9.99 for the first month), and if your workplace likes it later, up to 4 colleagues can join you on the same plan at no extra cost.

Can I add more than 5 staff?

Not in the founding plan yet. Tell us on the form if you need more.